10GBASE-T exists, but it turns out pushing 10gbit/s over 100m of twisted pair requires chips that are hot and power hungry. Again, not great for desktops or laptops. And because it’s not used in data centres, there are no economies of scale or trickle down effects.
Gigabit Ethernet and wifi being “good enough” combined with 10gig over twisted pair being expensive and power hungry means that the consumer space has been stuck for a long time.