Halo is probably the closest thing they have to a Marioesque IP.
Just that Halo was the closest IP in terms of prestige.
ie Pikachu has already sold a lunchbox by the time you have explained what the space marine guy is about.
This all seems really simple-minded but having identifiable brands are incredible business. I definitely see MS and Sony trying to Mario-ify their characters. Aloy/Horizon Zero Dawn is a good candidate for this.