I think we'll look back in 10 years and wonder why antitrust regulators did nothing, but it may be too late by then.
I think we'll look back in 10 years and wonder why antitrust regulators did nothing, but it may be too late by then.
For the gaming industry, this seems to push Microsoft into 3rd place (by size) behind Sony and Tencent. So hardly a monopoly and akin to T-Mobile's acquisition of Sprint a few years ago. It makes Microsoft much more competitive against Sony and even Nintendo since it'll likely bolster their 1P offerings in the future.
But if Microsoft uses their ownership to favor their own game subscription services (aka GamePass) as well as platforms (aka Windows 11, Xbox console), then certainly that'll be monopolistic behavior. Interesting to note that they're probably #1-#2 in either of those sub-industries. It's possible to end up with an "Internet Explorer-esque" antitrust scenario if Microsoft removes or heavily discourages Activision and Bethesda from making their titles cross-platform.
I'm pretty sure that Starfield is announced to be a Windows/Xbox exclusive already.
The only reason it got approved the third time was that regulators were convinced that either way, the US would only have three mobile operators because it did not look like Sprint could be a going concern.
Now if they buy Sony or Nintendo then I’ll actually be concerned. But for now they’re hardly controlled opposition or anything lol
I'm assuming some survivor bias is involved here and we don't hear about the ones that stopped early, but it seems that what I and most folks assume antitrust regulations do is different than what actually happens.
I remember the Sirius/XM merge and how those were the only two players in the market, and it was wild to me how that was allowed to happen.
(Visa + Plaid)
AT&T's threat assessment of T-Mobile was correct at the time.
I think that assessment was obvious to everyone at the time. The question is whether buying out competitors is good for the public.
Of course, the cash was a penalty for not being able to pull off the merger; if the cash was critical for T-Mobile to become the threat it has been, the outcome is ironic.
The equivalent for this merger would be something like Minecraft and Bethesda games on the A-B launcher for 7 years. Huge giveaway by AT&T I think, as foolish as it might have been for them to think the merger would actually go through; having at-least 4 major carriers was policy at the time and still is (Dish's spectrum hoarding notwithstanding).
https://www.gov.uk/cma-cases/nvidia-slash-arm-merger-inquiry
“FTC Sues to Block $40 Billion Semiconductor Chip Merger” 2 December 2021 https://www.ftc.gov/news-events/press-releases/2021/12/ftc-s...
The original purchase of Rite Aid by Walgreens was aborted due to similar concerns, although that one ended in a revised partial acquisition anyway.
The Staples acquisition of Office Depot/Office Max was stopped as well on anti-trust grounds.
They also blocked a merger of Nasdaq and NYSE.
Those are all since 2010. I'm sure I'm forgetting a few big ones too. They should definitely be blocking more, but they have stopped some.
So even the antitrust that goes through usually only goes through because powerful (often monopolistic) forces want to block a merger, not because it’s what’s objectively best for competition.
https://www.justice.gov/opa/pr/visa-and-plaid-abandon-merger...
A lot has been written about the decline of antitrust enforcement in the US since 1970.
https://hbr.org/2017/12/the-rise-fall-and-rebirth-of-the-u-s...
Just today, the DOJ and FTC announced plans to toughen up on mergers and acquisitions.
>The Federal Trade Commission and Department of Justice Antitrust Division kicked off a process to rewrite merger guidelines for businesses on Tuesday, signaling a tougher stance toward large deals.
https://www.cnbc.com/2022/01/18/ftc-doj-seek-to-rewrite-merg...
I haven't really ever used it. I used to buy everything Blizzard made (OK that's an exaggeration, but I was all about WarCraft/StarCraft/Diablo...). Before Steam, I bought lots of games on disk. Now I buy most things on Steam. And I haven't bought anything Blizzard since Diablo III.
Why wouldn't Steam continue to be competitive against Game Pass?
(I'm just one person, but among the people I know that play PC games, I don't hear about Game Pass much. One person mentioned he's on a 14 day $1 trial - that was the extent of it.)
Game pass is significantly cheaper, unless you buy very few games on steam (and/or only buy them on deep, deep sale. Which doesn't really exist anymore in any meaningful way).
Sure, that $10 gets you only 1 month, but will you buy a different $10 game next month? Will you play this game for more than a month?
Pretty soon the GamePass ROI becomes difficult to ignore. (This coming from someone that doesn't have GamePass but is very impressed by the business model and value proposition around it).
This month, Game Pass subscribers will lose access to Cyber Shadow (launched January 2021), Nowhere Prophet (launched July 2020), Prison Architect (launched January 2021) and Xeno Crisis (launched August 2020).
I'm also having trouble believing that Game Pass will remain $10 for long. At some point Microsoft will want to start recouping its investments and it's gonna start hiking prices. I personally got pretty tired of the constant Netflix price updates and I'd rather not do the same to my video game collection. I didn't actually have a gaming PC between January 2014 and March 2021, and it was actually pretty nice to install Steam and see all of the games that I bought between 2006 and 2014 still waiting for me in my library.
I subscribe to Game Pass occasionally and it sucks every time to lose access to all the games I'm playing. It becomes a balancing act of "I can buy this game for $30 or I can play it (and others) for 3 months at the same price... but what if I want to play it again in the future?" Like most rental models, most times it's easier and cheaper to just buy the game upfront if you can afford it, especially when it's on sale, which is easy to predict (and be notified of) on stores like Steam.
But how long do you play these games for, and how often do you replay them? There are definitely games I replay a lot (Resident Evil games, for one) but there are many where I'm done after one playthrough. I'm totally okay "renting" it and moving on with Game Pass for a lot of titles.
Some of my most-played on Game Pass are Crusader Kings 3, ARK, Dragon Age, My Time at Portia, and No Man's Sky, which are basically what I go back to every time I resubscribe. But after getting up near a dozen months subscribed at $10/mo, I'm now really wishing I would have just dished out the cash earlier to buy the games instead, especially if I want to keep playing them over time. I'm very much in a sunk cost mindset though: "I've already paid to play the game so much, surely this month is the month I'll 'finish' it and get to stop paying, right? Therefore, I shouldn't pay full price to own it when I can just pay the $10..."
It's very much a digital Blockbuster all over again. There, too, I spent many more hundreds of dollars on repeatedly renting games that I should have just bought. But, like Blockbuster, Game Pass is really good for discovering new games because it's such a low cost to try anything in the library once.
super simple stuff.
steam presented a bit of an issue about owning what you pay for. because, if their service is down, you can't access your "assets". some people called it a type of subscription model.
with this shift in the industry, outright paying a subscription for temporary access, we move even further away from owning what we pay for.
imagine never buying a house but always renting. why be against it? who is that business model good for? what kind of world are we voting for when we buy into these types of businesses?
in the long term, a subscription model puts us, the customers, at a loss. and a successful business plans for long term.
But maybe they'll get there.
It's really is literally just Netflix of games. Not great at all when you want to watch Movie X, better if you want to just watch some movie, and the only way when you want their in house productions which in theory are striving to be high quality. GamePass isn't to that final level of exclusivity yet, but I wouldn't be surprised if some game goes "Only on GamePass" in the nearish future.
It's also similar to Netflix in that if your usecase was the old "Just streaming The Office only" you could probably just purchase it. A mono game player would definitely be better served just buying the title they want for $60 rather than a monthly fee, but it starts to get more attractive at just a few games per year.
Got Conan Exiles for $12 and played it for 3 months.
If you really like playing a wide variety of games, and like to rent them, then a $10/mo deal is excellent. I like to buy inexpensive games and play them for a long time. Should I even mention the 15 years I got out of StarCraft?
I'll go in waves, playing one game like crazy for a couple months, and then maybe not playing anything for a few. I like going back to the games I already know I enjoy and playing them some more, so I don't want to rent them.
So you get access to these games to try them, and if you really, really like them, you can buy them when they go on sale for cheap on Steam.
I don't use Gamepass because it somehow has eluded me, but it seems like a good deal even if I tend to buy games for cheap on Steam.
or if you want to play games that aren't on Game Pass. Though then it's not exactly a fair Game Pass vs Steam comparison, more Microsoft vs Steam.
I paid like $5/mo for 1 year of the Ultimate version, I can play games on both Xbox and PC and carry over progress for most of them. It's great. Steam doesn't have anything like that, so not sure there's any comparison to do.
Saw an indie game last night and felt like buying it.
Steam Deck is Valve opening up an alternative to Microsoft land.
Although I will admit I'm tempted to cancel my pre order since I'm worried it won't run well.
If Microsoft starts subsidizing Game Pass games from their other businesses (like Amazon, Google and Apple do for their other services), it'll make the business model of actually selling games unviable by pure race to the bottom. As a result, you'll lose independent development and market diversity because everyone will need to beg Microsoft (and maybe Sony and Apple as other megacorps) for money scraps.
This is very similar what actually happened in mobile games market - a race to the bottom that only left a few winners filled with exploitative anti-patterns that feed on peoples addiction to recoup their costs instead of selling the product.
It'll of course be amazing for users - games will be cheap! And free! Just like views on YouTube are, where creators are getting more and more burned out fighting against the algorithm which decides how much they deserve to be paid.
Also -- EA (EA Play), Ubisoft (Uplay Plus), and Sony (PS Now) already went the way of subscription gaming. EA Play is included in Xbox/PC Game Pass, and PS Now isn't just Sony's catalog, either.
Judging by the reactions I've seen to this acquisition around the internet, this crowd is really not that large.
The average consumer of today does not care in the slightest about owning things, they only care about being able to enjoy whatever the current flavor of the week AAA tripe is for now before the next flavor of the week comes along to replace it. When they're done with a game, they don't care about having it anymore.
This way you can fully play the game and if you really want to "permanently" add it to your library, you can do so for less.
Don't blame mobile games - they got those exploitative ideas from PC market.
The upside of a PC market, is the lack of a centralized authority to tell you what games are good - a.k.a the app stores. (App stores are horrible for games or any creative content discovery, as they use purely utilitarian categorization) That doesn't mean that PC, or web, games are any less exploitative than mobile counterparts. (remember mafia wars or farmville?)
Is it? Undoubtedly there's exploitative crap on PC, but there are countless great titles -- indie and otherwise -- released every year that you can pay money to own. On my iPhone I can hardly even find games to pay a fair price once to own anymore; it's almost entirely exploitative crap.
I used to buy games all the time on my iPhone; were it not for Apple Arcade I'd've hardly played anything in years.
In spaces where casual gaming dominates - exploitative games are top of the "charts".
I'm not an enthusiast gamer - I don't have time to search for indie games. What I see is primarily exploitative games, which turned me off gaming.
If you even read about gaming industry or new games - you're not the majority , that drives casual games to the top of the charts in primary app stores.
Regardless, my point isn't that there aren't spaces where exploitative games predominate. My point is that so many actual good games exist that aren't the slightest bit difficult to find, whereas my experience on the iPhone has been almost uniformly negative the past few years. On average, people just aren't willing to lay out ten, fifteen bucks for a game on mobile, so the race to the bottom is real.
Do you have to be an enthusiast gamer to find good PC games? Just google "best PC games", the first hit is a decent list from PC gamer. Takes all of 60 seconds to search and skim the list. If you don't have time for that, then you don't have time to be gaming at all. If I google "best iOS games" I see a mix of exploitative crap and games that are years and years old by now. (A list of "best iOS games 2021" that includes Bastion -- a game I was playing on my phone ten years ago -- is criminal.)
Take PlayPass, for instance: the play store is a landfill of endless trash, but PlayPass adds both a level of curation and it unlocks all the microtransactions.
So for a low yearly fee you get access to the best Play Store games, never pay for microtransactions, and don't need to go digging to find gems in the garbage heap.
Any random $20 Switch title from the Shovelware Shelf at your local retailer is so much more polished and fun than even the best phone games, it's insane
This seems to put the writing on the wall for the Steam Deck though, right? How many people are really going to care about a Valve system that can't run any of the popular games from the MS catalog?
I preordered the Steam Deck and plan to follow through with the purchase, but things look pretty dismal for Valve at this juncture. It seems like they're five years too late to the party with the Deck, and they now have no leverage to push MS to interoperate.
You can run Game Pass directly in a browser. So you could use GamePass on really any modern web connected device.
I would be shocked if Microsoft supported the actual GamePass app on Linux
It was absolutely unplayable without a controller, mind you, but it worked.
MS now has a truly huge library, and Valve extracting a portion of every sale on Steam isn't something that's likely to make them happy. They now have so many games that they can use DRM to force users into their own ecosystem (i.e. Windows 11/XBox) to play them.
You could say, correctly, that MS's previous storefronts have not been a great success, but with such a huge catalogue they can just pull the users wherever they want them. There's no incentive for them to allow a competitor to run their games.
Proton is only a solution for as long as MS allows it, and I don't see any incentive for them to do so at this point.
Maybe things move slowly and the Steam Deck itself can still deliver these titles before this happens, but the Valve "ecosystem" as such seems to have really poor prospects.
So far, it seems MS is quite happy to put its games on Steam as an additional revenue source. Looking now, Xbox Game Studios has 49 games on steam, including its latest and biggest offerings, such as Halo Infinite and Forza Horizon 5[0].
[0]https://store.steampowered.com/curator/3090835-Xbox-Game-Stu...
I don't know why anybody would give Microsoft of all companies the benefit of the doubt on this front.
Maybe the calculus changes as they eat up publishers and grow their catalog, but traditionally Microsoft's storefronts haven't done particularly well.
As some other folks have pointed out, the existence of WINE and other compat layers is actually hindering gaming on Linux, by disincentivizing game devs to make games directly for linux. A huge hit with the Steam Deck could actually start bringing more games directly to Linux.
That's a very generous definition of "Linux".
Android won, not Linux.
What's the GUI toolkit? Android's one. Audio? Same. Notifications? Android. Etc, etc.
There's a reason many people are scared of Fuchsia, it's not inconceivable that Google at some point just pulls the plug on Linux and replaces it wholesale with Fuchsia as the base for Android.
Linux on mobile failed utterly, from Maemo to Meego to Ubuntu Mobile to all other attempts.
Yeah, I've noticed that. I don't know why they do that, it's annoying. If I can download a game in a half hour I'd like it in a half hour, not next Tuesday, please.
Valve has boxes hosted at many ISPs around the world and so each location could have lower usage numbers, thus less need to throttle.
Pure speculation though.
Isn't that exactly what Tencent are well known for doing?[1]
> According to the designer, Riot managers had provided a PowerPoint presentation that she assumed Tencent had made for them, although she didn’t know for sure.
1. https://www.theguardian.com/news/2021/jul/15/china-video-gam...
> The deal still leaves Riot with a largely independent remit, however, with CEO Brandon Beck telling press that Tencent see Riot more as investment partners than as a fully-owned subsidiary.
> "Riot is going to remain completely independent. There are no redundancies, no layoffs, no synergy fishing, no leadership change," Beck told Gamasutra. "Nothing is going to change other than they're dramatically increasing their holding in the company. They see this more as an investment in a partner.
https://www.gamesindustry.biz/articles/2011-02-07-tencent-ac...
I remember reading somewhere that Tencent has the reputation of not interfering with the game studios it had acquired.
Somehow I'm not impressed.
Their "software as a service model of IP consumption" didn't seem to bother many regulators so far.
Besides, with so many games out right seeking to get kids addicted, let's at least have some trade regulations. It's not like parents can ignore them.
It's only an issue if this negatively. affects the competitive market. And since games are a creative market - there's hardly any reason to fear that Microsoft can restrict access to new players.
This is not like a utility, that could technically force something on you. One company can buy all of game developers/publishers and still not make a dent in competitiveness of the games market.
Kids' PCs are windows. Microsoft has Game Store installed by default. Pop ups about the latest Fortnite NextGen, installed by default. More addictive than gambling but hella legal.
Easy scenario, no regulations. Market is heavily skewed and MS has a big win in the gambling for kids industry.
The thing about subscriptions is that consumers tend to buy multiple.
With who? Most names known for the titles of good old Blizzard are long gone. Possibly even retired.
Nah, it's just a play to gain more monopoly into PCs and what runs on them. Today, it's a nightmare to get something signed for MS. God forbid you need to sign drivers. With them moving the goal post every now and then, broken APIs, broken SDKs and support SLA of infinity, pluton is a forced dependency.
Pluton is a pure business move with zero customer value. The greatest threat, last year, in security was supply chain attacks. And this tries to "solve" kernel modifications? End users have nothing to gain.