YC Ad Innovation Conference Now Live | Hacker News Reader

YC Ad Innovation Conference Now Live

justin.tv

44 pointsjot11 comments

The list of predicted advertising trends from PG:

1) Tablets are important (apple is taking over the world), lots of potential for advertising innovation given technology like touch and gestures

2) All data will live in the cloud

3) More stuff happens peer-to-peer (Airbnb vs hotels)

4) There will be a lot more startups; you'll need to begin working with startups while they're small

5) Facebook is a big deal, sort of like iOS; they haven't tried to start making money yet. wait for the growth group for finance.

6) More companies are moving into the software business (how do I start a software company in the ad business?)

7) It will be possible to target ads very precisely. what would a super precise ad look like? assume you knew everything about the person, what ad would you give them? think about it that way.

8) Measurement is going to become more important. google makes a lot of its decisions using data.

9) Creative will fuse with generated; games are like branched movies. ads could be transformed similarly (executing a function where the user is an argument)

Summary: in the future, think of the world where more stuff is known about more people.

I missed the video, but I am surprised why the rise of predictive analytics, creative optimization and advertiser workflow automation is not on this list.

Making and targeting ads effectively is very time-consuming and error prone. There is tremendous room for innovation.

I think points 6 - 8 cover the trends you mention.

Advertiser workflow automation? Could you explain more about this, I'm quite curious!

Think of all the steps that go into setting up complex campaigns with proper split testing.

There is lots of hassle, inefficiency and errors that happen along the way.

Sorry about the audio, we'll try to fix it in a second. Also, we'll be turning the stream off for some of the off the record companies.

Thanks for the idea of sharing the event with the community.

However the video is 47 minutes long and has 20 minutes of an empty introduction, where nothing is going on (waste of resources). When PG gets on stage, he cannot be understood due to the audio quality. Minimal effort in cutting the video down to the essential interval and better placement of the mic would make the video contribution way more valuable.

Thanks for the text summary in this forum!

The aspect ratio is jacked up, at least when played back on Chrome on OSX 10.7.1 It's like it is being shot in 16:9 and streamed in 4:3 without being cropped.

Also, your player seems to steal the keyboard in chrome and not give it back; presumably this is also a Chrome bug?

Is this livestream only, or will it be available for viewing after the event?

Its kinda hard to hear the presenter, but otherwise thanks for the stream!

Horrible audio.

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