I like it. It's clean, simple, and has just enough features for most people. The pro (or wannabe pro) photo editing crowd won't like edit.photo because it doesn't do everything and more, but they're not the target audience are they?
Thanks! You’re right that this is targeted at people that are doing quick casual photo editing :)
Love the instant demo when you reach the page. I thought it was just a screenshot at first.
I've added a caption to try and make that more clear :)