I Asked 12 Scientists: What Is the One Fact Humanity Needs to Know? (2015)
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Most of the time they act under emotional and / or subjective prerrogatives - not actual facts nor rational cost/benefits prerrogatives- commiting themselves to apparently rational actions within the rationality established by the emotional / subjective prerrogatives.
Sometimes, under certains circumstances - some predectible, some not - they act within rational constrains, but many of these are usually some cognitive bias in motion, not actual rational thought.
The current population level of just under 8 billion people is absolutely unsustainable, even at African Nomad levels of energy usage.