On a side note, Japanese light pop fiction actually primarily does cater to the nerdy people/kids, to the point of excess. https://en.wikipedia.org/wiki/Light_novel
Much of it is "sappy guy gets the girl(s)" type stories or other power fantasies/wish fulfillment of various kinds. (Or bookish girl gets found by prince charming or multiple prince charmings.) It's very popular over there. It's been a persistent thought in my mind why this type of stuff isn't written in the US (or if it is, I can't find it).