Facebook Launches Twitter-Like ‘Subscriptions’
techcrunch.com
techcrunch.com
As noted by TC last year, http://techcrunch.com/2010/09/20/facebook-not-now-follow/, when you request to be someone's friend, you would automatically start following their "Everyone" posts without their approval. It was just following and friend requests in a single button.
That said, I think Facebook is trying too hard to be everything to everyone, which is a turn off for me.
This is a common behavior of companies who are over their peak.
There is a record of companies who tried to be everything for everyone and failed miserably.
The economic theory behind this is very good explained in this TED talk: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce...
There are a lot of other examples of companies on their peak, acted defensive and then failed. I would count GM as another popular example, but the ones above are better when you compare them to Facebook.
One benefit to the two-way friend/approve system was if your teacher, boss, parent, or stalker try to friend you, you can deny it and they can't see your info. It seems like now they can just subscribe and you don't even know..?