Most likely because the cost to send per email is so low as to be essentially free.
As well, there may be some amount of 'Nigerian email' issue here. I've heard it said that the "Nigerian prince with 65M needs help moving money to your country" emails are so poorly worded on purpose to specifically filter out individuals who are not good marks for exploitation. I.e., if the recipient fails to notice the poor wording and grammar then they may also be easier to exploit. It may be the same with the spam. If an individual responds to the spam, then the spammer knows they have possibly found a very gullible individual that can be easily exploited.