That's in effect just as good. Visa doesn't want to be seen as "the card it's expensive to buy stuff with".
Having to pay the full price limit smaller stores' power to compete on price with the bigger ones.
I haven't paid for a beer with cash since I came home from a trip to Indonesia & Australia ~3 years ago. A normal bar-beer would set you back between 30 and 90 SEK (commonly 65) in Sweden, exchange rate is about 1$ to 9 SEK.
As of 2010, Dodd-Frank legislation explicitly made it illegal for payment card networks to prevent merchants from offering discounts for different payment methods:
https://www.ftc.gov/tips-advice/business-center/guidance/new...
> A PCN cannot stop you from offering your customers a discount or another incentive for using a certain method of payment, as long as you offer it to all your customers and disclose the offer clearly and conspicuously. For example, you can offer your customers a discount or a coupon if they pay with cash or a debit card rather than a credit card.
In Mar 2017, Supreme Court went further and said state laws banning credit card surcharges were a violation of merchants’ first amendment rights:
https://en.wikipedia.org/wiki/Expressions_Hair_Design_v._Sch...
What you may be thinking about is rules prohibiting charging different payment card network prices for various credit cards (i.e. different price for Visa vs Amex vs Mastercard vs Discover). This was deemed allowable by the Supreme Court in Jun 2018:
https://en.wikipedia.org/wiki/Ohio_v._American_Express_Co.
As an aside, this Ohio v AmEx ruling was of great benefit to tech companies that operated market places, because
> This decision was considered to have created a new type of rule that could make it difficult to seek antitrust litigation; with credit cards being a two-sided market serving two distinct sets of customers, a successful antitrust argument would have to show how both sides of the market were harmed.
Most small operators will have a 1-2% surcharge for credit cards and Amex sometimes either not accepted or higher.
https://www.accc.gov.au/consumers/prices-surcharges-receipts...
Exactly how the tax is collected is a matter for the businesses to hide. I don't like it one bit, but there's nothing I can do about it.
- It's not a 1% tax worldwide. For example most of Europe uses debit cards instead of credit and the fees are regulated to be much lower than 1%. This also demonstrates that Visa's power is not unchecked.
- Visa may be listed on American exchanges but foreign nationals can buy shares no problems.
On the percentage, I was curious and had a look at Visa's financials [0]. On payment volume of $10.4T, they reported revenue of $24.1B, so they get about 0.2% overall.
https://www.linklaters.com/en/insights/blogs/fintechlinks/20...
Those have rates in the 1-3% range, so even with the lower debit rates everything should average to more than 0.2%.
The merchant acquirer (eg Stripe), the merchant bank, the issuer bank, the tokenization service (if using Apple/Google/Samsung Pay), there's a long list of people taking part of that fee.
Visa as the network operator takes some of that cut as well, depending on the type of transaction, the type of card (debit vs credit vs "premium" credit).
It's much more complicated than Visa getting all of the merchant fee.
[0]: https://www.creditcards.com/credit-card-news/debit-card-stat...
It should be down to the level already that the big stores think that card handling is cheaper than handling cash.
This isn’t quite right. Nothing stops British people from becoming shareholders of Visa.
I don’t see how the nationality of the company matters. If a private British company were extracting this tax for the benefit of its shareholders, why would the fact that it’s your own countrymen screwing you make you feel any better?
They will buy stuff that's expensive. This means that to credit card companies, the bigger the transaction, the more likely that they will have to spend time and effort on fraud investigations etc.
Man hours are expensive though, and as such it is important someone pays for it. And well, that's where the percentage system comes from.
Although they will sometimes do that as a test before making a bigger purchase. When my mother's card was cloned, the first fraudulent purchase was a coffee or sandwich at a railway station in a different city (but one close enough that it was believable she might have been there). Her bank only alerted her the next day when it was used to buy jewelry.
Same with Square (who technically are a single merchant but with lots of payment points)