Show HN: We're building a virtual studio for apparel – 3difyMe

Brilliant idea. it will help a lot of small merchants who are in apparel business and can't afford expensive photoshoots.

Looks interesting.

Hello HN,

This is Harsha, from the team at 3difyMe. We rolled out the first version of 3difyMe a week ago and wanted to get some feedback from HN community.

<TLDR>

3difyMe converts flat photos of T-shirts and other apparel into 3D models. You can generate multiple combinations by changing the {human, pose, background, footwear} and click unlimited photos or videos. These are ready to go to your online store or marketing platforms.

</TLDR>

—— Longer version aka Why are we doing this?

Circa Nov 2021, we were toying around with realistic 3D human models and wondered what business problems we could solve. Avatars were one (thanks to the incoming metaverse). But we didn't know if the timing was right. So we explored further and stumbled upon the E-commerce photography space. At the moment, apparel retailers typically use photos that are: 1. Flat-lay 2. Shot on a mannequin 3. Shot by professional agencies

Cost, effort, time and quality increase as you move down this list. A typical agency will charge you $15/product with a minimum order of 20 products and deliver in 2 weeks.

At 3difyMe we are trying to go from 1 to 3 using tech. No minimum order. And 1 minute to get results.

Here are our hypotheses about this: Set 1: > Smaller retailers doing flat-lay will be able to improve their visuals significantly with little effort. > Bigger retailers should be able to reduce spend, time and effort for a slight trade-off on quality.

Set 2: The ‘per image’ limit is irrelevant in a virtual studio. You’re free to take as many photos as you want. If retailers had a lot of photos, they could: > A/B test their visuals > Improve their marketing game with additional content at no extra cost

Set 3: In 2022, consumer attention is fully engaged in video (TikTok, YouTube, Netflix) and retailers barely have access to this medium. That’s because apparel video shoots are difficult and expensive. But not in 3D! > The next innovation cycle in retail is video and 3difyMe could make it accessible.

—— A note about the open source we’ve used: 3difyMe is built with Blender, ThreeJS and React. It’s just about amazing and unbelievable that these masterpieces are free and maintained so actively. We plan to contribute back both in code and funding in the near future. We ♥ you Blender and ThreeJS.

—

Feedback of all kinds is welcome. On product, market and product-market fit. :)

If you want to personally reach out, please write to us at harsha@3dify.me and team@3dify.me.

this is such a cool idea!!