Anti-iPhone Game pulled from AppStore

That was, unfortunately, quite predictable.

What I don't understand is that at least someone at apple HQ should be familiar with the Streisand effect.

Pulling this app was the worst thing they could have done from a PR standpoint.

why is this a story?

1. provocative anti-apple app gets into store

2. publicizes itself

3. gets pulled for being a provocative anti-apple app

4. surprise?