My thinking was that it puts real costs in front of people. You see more directly what that street to your house costs.
I’ve always thought about advertising the cost of the section road you’re in costs to build, maintain, and push the snow off.
On the other hand, I once chatted with a person who performed a large wintertime bicycle give-away in low income neighborhoods. The operation was so large that they ordered bikes directly from factories. I asked something like "why don't you put your branding on the bikes then" or something like that. The person's reply was that they didn't want the bikes to be seen as the free ones--that the bikes could be ridden without the stigma of poverty. Maybe the roads, sidewalks, bikelanes and parks in any city are likewise and the cost of them should be abstracted somewhat from the adjacent properties so that any person biking along them feels a sense of belonging.