If you dont consume it, you do not have to pay. Nothing and noone is forcing you.
Maybe the BBC could do an information campaign to educate them otherwise? I won't hold my breath though.
This was the whole 'iplayer hole' stuff which hit the news a few years ago. The Beeb were hoping to have the various commercial streaming services covered by the licence requirement, but failed - in part as it would break/invalidate the operating model for those commercial services.