The economics of dog walking
thehustle.co
thehustle.co
Someone who works for himself and can walk 2-3 dogs at once can make $100k. And if they’re really good, they can make $200k+.
Hiring additional walkers can exponentially increase these figures: Stewart knows a few dog walkers with small operations who reel in $500k+ after expenses.
Surely it's a textbook case of linear growth? That was literally annoying.
And @sokoloff, you're not alone. The dog park we used to go to had a guy who had no dog (his died) and just liked to come there every day.
At a local park, they have a big sign, maybe 4 ft high and 10 or so wide. I saw this one ace dog walker with about six dogs all sitting on the sign and posing for a picture. I aspire to that.
In general my fear is that the gig economy will lead to high margin middlemen instead of super efficient facilitators.
We've not had enough repeat business to develop "outside" relationships, but I'm sure that's coming down the road as we've made plenty of dog owners (and dogs) super happy.
It sounds like you've just mis-matched the quality of your service vs the quality the market (that you're advertising in) is seeking.
I know when I leave town for a few days, I'm ok with my dogs just getting a clean crate, food, and a walk every day. They don't love it, but as long as they're clean, safe, and fed - I don't really have any problems with them being bored. They certainly don't need to sleep in your bed.
There might well be a market for the level of service you're providing (there is - I have family who do 2 week board and trains, and the price starts around 2.5k per dog) but it's not Rover.
I would sort of agree, however the dog-owners clearly expect a very high level of service but curiously don't question the super low price being charged. We have dog kennels in the area, I know and they know what the going rate is.
They choose us because kennels can be rough. But at the same time, they pay us LESS than the kennel.
Also we didn't decide our prices in a vacuum. We looked at the market, and set our rate based on that. "The market" in this case is nuts and unsustainable for providers (IMH0).
I've had two people give us tips who clearly recognized the ridiculous pricing model, but sadly most are more than happy to pay just the low fee.
All that being said because this is a hobby I'm merely looking at it with slight amusement and concern for those trying to make a living.
You'll find that while owners like the things that you're offering, they're not generally willing to pay for those things. At a certain price point, they'll just turn around and find someone else or even use a boarding facility. The ones who are willing to pay the rates you seem to be talking about are going to want you to stay in their home. If you add training and grooming, you can start seeing higher rates; but only because you're selling more services directly. For just boarding, even with lots of out-kennel time and photos? Almost certainly not. You may not realize it, but outside of Rover, those are pretty typical. Source: Even with lots of past trust built up, our clients have a cap they're willing to pay that is less than "several hundred dollars per day."
In principle this may be true but for most dog owners this would be prohibitively expensive. I bet if you figure out how to market to the super wealthy you may get away with these rates.
Yes, but the joy of sitting my wonderful dog is worth at least several hundred dollars a day as well, so it all evens out.
1. She's a working breed, so walking doesn't really do anything for her. It's very mild and generally unstimulating exercise (same for humans really. Walking is the most boring exercise you can think of)
2. Doesn't get along with other dogs very well. Especially the ones that are very curious and don't get the hint.
3. More risk for my dog, since the person's attention is split 6-ways. Can one person even physically control 6 dogs if they react and pull? Maybe a very large and strong man. But I'm not going to risk it.
But I suppose there are 6-packs of dogs that you can arrange to have a decent experience being walked at the same time, it really depends on the breed and temperament.
Ironically, I'm finding that the more experience you have in tech, the more your job is about interacting with people and connecting people who often aren't inclined to be social.
Made me think of this thread, no wonder people want to walk dogs https://news.ycombinator.com/item?id=29867290
I can totally see people put their children and interests ahead at the expense of others, the "selfish gene".
Just extrapolating, humans are not the most morally consistent creatures.
Nice to see them returning to form.