Kyle Evans with an excellent reminder that by default, our mind is optimizing for delivery of projects (features). Products also have unique traits that projects don't encapsulate well: SLA, measurement of success, observability, roadmap, clear long-term ownership, and more: "While project thinking focuses on coming up with solutions up-front and then delivering against a schedule, product thinking keeps the focus on the outcome. That involves some level of comfort with uncertainty and learning, which can be pretty hard. But if we want to get to the right outcome, and not just an on-time output, it is really the only way to work."