Generally speaking - The CPU just isn't the performance bottleneck on most machines that people are intending to carry with them during the day.
The performance bottleneck is the battery and the temperature.
I think it's incredibly telling that from this chart (produced by intel, designed to promote intel products) my takeaway is intel has missed the mark entirely. The relative performance of their chips just doesn't matter when you realize that the M1 chips are SO MUCH BETTER at power usage. The ranges for power draw barely even overlap - the M1 is getting you ~100% of the performance, using half the power of the lowest power intel chip.
That's the win. Full stop.
It means the machine with that CPU is going to run cooler for longer. It means that cpu isn't going to be thermally throttled so you can actually use all of it (unlike that intel). It means you still have a running machine 15 hours later, instead of having a dead brick after just 5.
Ethically - I refuse to buy any general purpose machine Apple makes, but I'm sad Intel is so far off the mark here.