This kind of pressure on companies to censor seems like an end around on the first amendment. It technically is not the government censoring or mandating censorship, but it uses the threat of government power and the power to irritate and harass for companies that don't toe the line. Unfortunately, I can only see this getting worse. For example, if the Republicans come to power in 2022, I can see them having a committee hold hearings on the "riots" of 2020 and subpoenaing all these companies about how their platform was used to organize the protests/riots. Soon, companies will just censor any attempt to organize a protest online.