Agree: great start on possible plans in the area, but the leg work is in filling out the application (that can be tedious/long if you have any medical history), obtaining a real quote, and then comparing the plan details.
Another leg work item is understanding the plan details. While it is great to see initial set of plans, it is hard to compare plans (how does United Health "Saver 80" compare to the IHC Group "Freedom HDHP"?). Possible feature enhancement: provide me a table compare of the details.
Lastly, many of the details of picking a plan for families centers around the current health ecosystem: Is our pediatrician participating in the plan, what is really covered, and what is the track record of the insurance company paying claims. That deeper information, if offered early, could help in the search for a plan.