It wasn't the 1970s and 1980s. Arcade games were designed to extract quarters from consumers. They were brutal. They heavily influenced game design for home systems, for years, so you'd expect games for the Nintendo Entertainment System to act like they're trying to extract quarters from you.
In the 1990s this should have been gone, but there are games like The Lion King (1994, SNES / Genesis) which...
> Disney actually told the developers to make the game so difficult that people wouldn't be able to beat it during a rental period.