I'm sure this article is on point, and the comments here seem to confirm it.

But to me it's just wild that working to bring about a net positive impact to the world isn't mentioned anywhere.

And no: that's not even remotely the same as "cool stuff". Making a rocket taxi for the super rich or tunnel for SOVs is not it. We are on the brink of a global environmental collapse, and a lot of the blame is on the "cool stuff" designed by engineers.

Engineers need to seriously start asking: would the world be better or worse off if this company trying to hire me didn't exist at all?