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I found that confusing too, like I walked into the middle of an existing conversation.

Ironic that the OP commits the same sin as the bad examples that he's describing - namely, neglecting to take into account the user's potential lack of context for the issue at hand.

I thought so, too. Especially, since the Office 2007 image is so small, that I could not get anything out of it.

And the screenshot isn’t even from MS Office 2003 but from … Kingsoft Office.

I was curious so I searched Google. That specific image appears on the second row for me. I suspect some carelessness on the author's part and trust in Google's ability to return appropriate results. Though, to be fair to Google, the text underneath is "Download Microsoft Office 2003 Look...". The "..." expands to "-Like Kingsoft Office Suite - AskVG" when clicking on the image. So the text suggests that it is an appropriate image, and probably by some SEO and popularity metric it gets a place near the top in the results.