Ask HN: Has Mike Lindell, the “My Pillow” guy hit the ultimate sales strategy?

Mike Lindell says this most outrageous things, and every time he says something outrageous, thousands and thousands of people across all forms of media start saying "My Pillow".

Surely this must be the greatest sales strategy ever? Associate your name with your business then start saying ever more crazy things so the media amplifies them, resulting in ever increasing sales of ..... pillows.

I'm wondering now if this is previously documented as a social media sales strategy, or if it can be formalised into a selling approach.