In practice, people started downloading everything. I just need this Linux distribution but here's a dozen more I can now get in minutes and try out that were prohibitive to download before to experiment with but now aren't. People started downloading video game demos like crazy, setup file servers on their home systems, etc.
It turns out the new efficiencies tend to be quickly gobbled up by existing processes that were stonewalled before. As long as there are problems bound by some technological constraint, any efficiency gains disappear rapidly as they're quickly integrated into existing or new processes. You didn't use that much bandwidth before because it was scarce but now you have a firehydrant so let's see what we can use. Humans are pretty great at quickly finding ways to gobble up and expand resources whenever they're found. Once you break one of those barriers it may be that the other barriers weren't as unsormountable which leads to rapid rise in demand. That's been my 2 cents.