It seems like the "M series" designation is mostly a branding effort to make their masks stand out from the competition, and less about specific technical improvements.
I did look to see if you had a video on this mask but there doesn't seem to be one, would love to hear your take on this unusual designation.
And regarding the Boncare (et al) masks, I suspect the omission is at least partially motivated by style; it makes the mask less conspicuous for mainstream use. The labeling on most (passing) masks tends to be rather obtrusive.
0: https://lutema.com/collections/made-in-usa-masks/products/ad...