People increasingly trust people over faceless corps. Here's why

> This is good news. People are increasingly preferring to interact with (and buy from) real people on social media over large, faceless corporations.

I expect to see numerous fake personalities and influencer spawning and people will probably lose their trust in them too after a while.

But then those beloved YouTubers and TikTokers and Twitchers decide they need to pay the bills and deserve more than the pennies that the extractive platforms are willing to pay them for playing on their playgrounds. And then the personalities do sponsored content and guerrila marketing in sometimes blatant, or worse, in subtle ways.