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I'd be very interested to know this as well.

I'm yet to use their framework, but am going to integrate it into my next project and these reporting features look very attractive from a production perspective - and for free!

Does anybody know their business model? It's such a good idea but I have no idea how it wouldn't be making massive losses.

There was some sort of announcement (that I can't seem to find) that it is free for developers and that they plan on charging for some sort of enterprise version.

This blurb on TC briefly mentions a little bit about it: http://techcrunch.com/2011/01/20/testflight/

I've been using the beta since it was first released and I've never seen any data for released apps, though I suspect it wouldn't be difficult. I haven't looked in to why it only work in Ad Hoc builds. I agree it would be awesome if only to get crash reports and console logs back through TestFlight.

Apple forbid data gathering without user consent, but I think as long as you prompt on start up it should be OK.