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- By offering money I assume you mean discounts to your software or maybe access to some private events or something

- Badges of honor and maybe some community status for social validation (think StackOverflow or Hacker News)

I meant literal money as a mental exercise. In my mind, if you literally couldn’t pay your customer to complete your training program, then you have bigger problems.

Badges of honour is a good point, especially if there is a community portal.

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