for example, I have relatives who watch FOX news all day. they are convinced covid vaccines were created to kill people, for the purposes of "thinning the herd". the reason for this "thinning the herd", which they seem to believe is happening? despite most everyone they know including their whole extended family shaking their heads at their crazy facebook posts being vaccinated without any issue? is so that this would somehow pave the way for "communism". that's their whole worldview. so those are folks who think we're somehow all on board with covid being great, or something.
Besides, there is nothing wrong with being “anti mask”. Covid is endemic. I’m boostered. Why should I continue to be forced to wear a mask? Is Covid still the only problem I can ever focus on?
After COVID, what are the media and these people going to do? The gravy train is going to run out, everything else will be boring for them in comparison.