> https://en.wikipedia.org/wiki/First-sale_doctrine

https://globalnews.ca/news/4283526/john-cena-ford-settle-law...

Ford's done this before, and if a settlement is the best that John Cena's team could reach rather than disputing it on First Sale grounds, it makes me think Ford's reasonably certain it's on sound ground.

Not a lawyer.

I don't think the first sale doctrine applies here. This isn't an issue of trademark or copyright. This would likely fall into the realm of a restrictive covenant which are much more common in real estate transactions.

Doesn’t matter much when you’re reliant on software updates to do pretty much anything on a vehicle. Better to just acknowledge that vehicles come with an EULA these days.