You've got a ball at rest 500 meters up, and you drop it. It falls downwards at 9.8 m/s^2. After 10 seconds, it's traveling 98 m/s towards the ground and has falled 490 meters (10 meters above the ground).
Now freeze time and reverse it!
What do you see if you reverse the "movie"? Well, the ball changes direction. It's still 10 meters above the ground, but is now heading upwards at 98 m/s. It continues up, but slows down at -9.8 m/s until it finally comes to a stop 500 meters up.
In other words, running the movie backwards looks like just like the normal laws of physics -- attractive gravity and all. Weird, huh?