Your right. Ive been saying for years that routers should come with 2 networks (vlans) out of the box (colour coded red and blue) to make it easier to seperate out kit/appliances. One side for IoT stuff that you dont trust and the other side for our own equipment. But as you mention, even then consumers need to know how to set the networks up etc. As the old adage goes, you dont know what you dont know.