this is, i think in part, why there is a modern desire towards "local" products and personalities in media, and full diy cottagecore fantasies. it is the only way to at least convince yourself that you could confirm authenticity, even if that is a delusion, because anything else is obviously superhuman in scale. at least you can assign responsibility to a face at a farmers' market, even if they're no less hired than the person minding self-checkout at the grocery. at least a parasocial relationship with a social media personality feels realer and more responsible than traditional mass media, even if they're delivering the same talking points.
the winner of this paradox will be either an anarchist culture relentlessly dismantling everything and enjoying the unknowable, or a vertically integrated police consciousness that simply is/does everything and doesn't need to convince/believe anyone else.