Prices did go down 30%, but it took ten years, not one. http://gigaom.com/cleantech/solar-costs-dropped-30-over-last...
This is my problem with solar energy. It's getting better. It isn't price-competitive with coal yet. There are already lots of niche applications. But people can't maintain a healthy skepticism about it because it's such a feel-good technology.
To wit, the US government loaned $535 million to Solyndra at about the same time LBNL released that report. Now they're broke and the FBI raided their offices a few days ago. Where else could a company borrow half a billion dollars without ever showing a profit?
In comparison, the entire projected cost for the solar updraft tower that the Southern California Public Power Authority is building is under $30 million.
ETA - No replies yet, but plenty of downvotes. I hope to be corrected if I'm wrong, of course. I tried to find credible sources for what I've said here. I can't source my claim that solar power is an issue where people pay more attention to feelings than facts. You can't prove something like that. But people are downvoting, and they aren't answering...
links:
http://latimesblogs.latimes.com/washington/2011/02/solyndra-...
http://abcnews.go.com/Blotter/fbi-raids-connected-energy-fir...
on the updraft tower (which is an awesome piece of engineering):
http://www.scppa.org/pages/projects/lapaz_solartower.html
http://www.greentechmedia.com/articles/read/enviromission-se...