When you observed the world, and found that it is somewhat centralized, to an extend that you'd like to see a change.
Have you figured out why it is centralized in the first place?
Just trying to re-start the process and expect to see a difference? It's going to end the same way.
Because I'm sure centralization is not a Web2.0 property, but a human property. You don't change Web2 to do decentralization, you change humanity.