The big difference is that in the Linux world, updates are in your control and the other way around. You're free to skip the updates, disable the notification, uninstall the thing that auto-fetches the package list, uninstall the package manager even. You can install a package that will silently install security-critical, or other updates for you. There's an upgrade that can even update the kernel itself while running. Simple updates will tell you to restart, but you don't have to - it's fine to use the machine even if it tells you you better restart.
Updates are frequent in both worlds because the high-speed always-on internet enables and requires it. But while Linux gives you options to deal with this, Microsoft decided to remotely manage your computer instead.