Customers shun red meat after carbon footprint added to weekly shop receipts
independent.co.uk
independent.co.uk
Also I wonder if the amounts should be net of some minimum amount of CO2 per calorie. Assuming people aren't going to opt to not consume enough calories to live, and given that there is a minimum carbon footprint necessary to provide those calories, then I think that should be counted as a baseline or "allowance".
There is always a danger with gimmicky policies that they exploit the brain's "availability bias" and make us think we are having a big impact on a problem while actually distracting us from less obvious but higher priority (and higher impact) solutions.
It also states that going vegan won't make much of a difference (even if true you could argue that almost all necessary actions won't make "much" of a difference by themselves), cherry-picks examples of "bad" plant-based foods, doesn't seem to account for crops being fed to animals (including for "finishing" cows), and states that methane emissions are part of a natural cycle that's been happening historically (perhaps true for US but we'd still have less warming if this methane was much reduced!).
Some of his points seem valid though - e.g. ruminants making use of "marginal" land where mostly grass grows, but this is specific to ruminants whereas the video title just says "Meat". I agree that in many situations beef is indeed environmentally better than chicken & pigs, whereas in other situations, like when the Amazon gets destroyed, it's worse. So he could have written "Eating less Beef won't save the planet". (BTW, since cows are large beef also results in less killing per pound of flesh)
So how about both Meatless Mondays and No-Food-Waste Wednesdays (22:37)... Food Waste is certainly terrible & should have much more focus.
PS:
There's also a "debunking" video from Earthling Ed: https://www.youtube.com/watch?v=DkMOQ9X76UU
And the subsequent response: https://www.patreon.com/posts/51285771