So, this advert went out in I think, 1998, according to the writer:

https://www.youtube.com/watch?v=pKS_yw4MqAA

It features a poster of Griff Pilchard on the wall.

Now, when I was 16 my crush loaned me a tape of Griff Pilchard which she treasured. It was totally bizarre, but I love it in its weird way. But, as far as the Internet was concerned in the 90s and into the 2000s, Griff Pilchard did not exist.

Even in 2022, very little exists about the man and his music. He is a ghost.

Anyway, when that advert aired in 1998 it was the only reference I had seen anywhere, outside the cassette, to the man's actual existence.

The man himself did finally turn up on Facebook, but he was as baffled as I was about the advert because:

a) No-one on Earth has heard of him b) He's never had any posters c) That isn't his face on the poster

So, to have "his" face on a poster on a major national TV advert that ran constantly for months was unexplainable.

Anyway, I recently managed to find the writer of the advert. He explained that the director had decided on the subject of the poster and had dressed up in a wig to make it. He'd mentioned Griff Pilchard to the rest of the staff, but they had no idea who he was talking about.

It was nice to get an explanation after 20 years of it bugging me. The advert would pop up from time to time in the media and each time it did I couldn't figure it out. Now I've been able to check it off. I sent the info to Griff Pilchard and he was very happy to also know what the fuck it was all about.