That is just banal ad hominem and guilt by association.
This didn’t affect affect the veracity of their articles, which I found were well written, but the association of their company with unsavoury people should cause all but the most naive and callow to ask WHAT their agenda is.
Similarly, this article is extremely pompous, faux-Nietzschean and comes directly from a media outlet owned by self proclaimed nationalists who are apparently also quite unsavoury. This should cause you concern and you should ask for what purpose such bare-faced propaganda is being pushed.
Or, to put in plain Canadian English “birds of a shitfeather flock together”