I understand the message of the article (that the $90 Monster cables are a scam) but the $1 skinny HDMI cable you got with your DVD player is not the same quality as the $10 one you picked up from MonoPrice, Amazon or Blue Jeans Cables (all 3 of my favorites for buying cables).
I don't know why, I am not an EE guy, I'm just saying after telling someone for the 200th time "Try this $10 cable from Amazon instead..." and having them come back with "It worked! The PS3 is fixed!", I'll just say all my personal experience suggests otherwise.
I am talking about fixing everything from "my colors look wrong" to "I have no picture!" with this recommendation.
I'd also point out that even at the ridiculously high end of cables where you are talking about gold-this and gold-that, to an average viewer there is no perceptible difference but there does seem to be a measurable difference in cable quality for really demanding runs[2], meaning YES there is a difference, but most people will never need/see/experience it unless you are doing a very long run.
[1] http://www.thebuzzmedia.com/ps3-hdmi-black-screen/
[2] http://www.thebuzzmedia.com/hdmi-cable-showdown-monster-mono...