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Not enough answers to be representative, but here is what we have so far:

     % Customers who find the price acceptable
       ^
       |
  100% |------|
       |      |------|
   80% |             |
       |             |------|
   60% |                    |
       |                    |
   40% |                    |
       |                    |-------------|
   20% |                                  |
       |                                  |
       -------|------|------|------|------|-->

       0$     5$     8$    10$    12$    20$

                  Price per month

UPDATE: Upvoting another person's answer is something that I cannot differentiate, so I cannot include it in the summary above.

After testing it for a month I say $10 is a steal for me. $20 I'll probably pay. Above that it depends very much.

Although I hate dumb subscriptions for stuff that should be paid once and for all I have a history of not only saying I would pay for certain thing but also doing it.

And with Kagi, if they keep respecting my queries and have a sane price: it is a no brainer.

Honestly, I'd say around $2-5. It's not that I wouldn't value better quality search but in a world where search feels like an almost 'invisible' part of browsing the web I'd struggle to pay that much. I guess it's comparable to what I feel is a price I'd be willing to pay for a VPN say compared to a coffee subscription.

This also isn't a reflection of what I percieve the work in building a search engine to be but more my subconcious perception of what I'm getting.

For purely search, 10$ is about the max I would pay.

For a full equivalent to Google's services including Maps, Docs, Drive, etc, I'd be happy to go much higher up to 50$.

Superhuman is $30.

So upper end might be higher for an "apple like" slice of the user base.

There’s a huge difference between what I’d be willing to pay for a good search engine and how much I feel should be charged amid competition (and cost to provide). Existing search engines are good enough for most purposes, but if there was a good enough alternative I’d be willing to pay a pretty substantial markup (and if google continues getting worse or the search engine gets better…)

10-20$ a month for a meaningfully better search engine is pennies compared to the possible value it could provide (if it provides search results of sufficient quality). Every search I have to spend a couple minutes refining saved would make it worth it.

Interestingly, people are apparently willing to pay $1500 per month to forgo using search engines [0], implying this is what the service is worth to them. I guess here you're asking for price on privacy, as Google is already free to use.

edit: I guess even the range of answers here, compared to implied value of the service, is an indication how much people (me included) value their data.

[0] https://www.economist.com/graphic-detail/2018/04/25/how-much...

I think the wording in your post is wrong - That economist article says people would want to be paid $1,500 if they had to sacrifice access to a search engine (not that people would pay to sacrifice access).

I would say for general purposes (casual everyday searches) - anything between 5$ and 10$ / month would be a good price for me. This is of course dependent on the quality of the results - it has to be a real service and not a marketing platform. Most of the single user licenses for web services like github, dropbox are between 5-10$, so the search engine had better deliver quality results, if it requires payments.

I think $120/yr is good. I pay $120/yr for Dropbox, which is also a service I use multiple times a day and I think it's fair.

Same for me, although I thought about Spotify who get 10 Euro/month from me.

I already pay over 100$ a month for subscriptions I rarely use. If we get alternative to Google that is simply on par or slightly better, 10$ is nobrainer just for the de-googlification. For something significantly better - like option of paying some extra cash for more processing power - 20$.

I could imagine paying even up to $100+ but only for niche use-cases (finance data, fiding experts/employees). I would like ability to create plugins for search usecases and for example take 20% cut, basically allow for search app store. I wonder if it would work.

The idea of search plugins for specific use-cases sounds incredibly incredibly interesting!

Around 100 usd on annual subscription basis.