I'm not sure I like that the article opens by giving most of the credit to Jeff Bezos, "Billionaire Amazon.com founder Jeff Bezos has a long-term plan...". Yes, he is footing the bill for the Clock, but its hardly his.
Danny Hillis's concept and planning and the Long Now Foundation all preceed Bezos's involvement.
It would be much more genuine to attribute Jeff Bezos as the sponsor of the clock, but not as if it was entirely his idea.