Disclaimer: I'm a founder at Constructor (constructor.dev)
Disclaimer: I'm a founder at Constructor (constructor.dev)
Full disclosure: I have no competitive interests in this space, I just hate garbage tools. (Apologies to my actual friends who work at atlassian. Your software is terrible.)
I think the thing that sets Jira apart is process management. It's the feature that no other competing tool really has to anywhere near the same level of power. If you're at a big org, especially one that has regulatory obligations, the level of control Jira gives you over workflows is pretty unmatched and it allows you to enforce certain practises and processes into the ways your teams work that mean that when you get audited, you can point to your Jira workflow and be like "See, we have system enforced process controls".
I also think that the Jira UX is... weirdly nice (personal opinion), in a brutal utilitarian way. If you compare it to some of the startups that are trying to disrupt Jira (I'm looking at you, Clickup), the UI is SIGNIFICANTLY less noisy.
Too much is too much, and it's getting close to being too much on ClickUp.
But one of the killer features (IMO) is the fact that you can customise the flow of issues to match a flowchart. "TODO - IN PROGRESS - DONE" only goes so far when the org gets bigger.
This way it's a lot harder to move issues to the wrong state and the workflow is clear for everyone.