Apple to Match $10K in Charitable Contributions Per Employee
pcmag.com
pcmag.com
It used to be $6K, but during one of the weekly all-hands, an employee asked if it could be raised (to match the recent pay raise that was happening at that time). Two days later, it was doubled to $12K.
I guess I'm just missing the point/value of your comment and I'm assuming the worst (which really isn't all that bad when I think of it :)
I need computer break..bbi30
(Source: http://seattletimes.nwsource.com/html/microsoftpri0/20139398... )
Or even $10 per employee would be an improvement....
First, simple math. $20K > $10K. If you have 100 employees, and they donate $10 and you donate $10..that's $2K. If only you donate $10, that's $1K. In other words, if you are gonna ask this silly question, it should at least be "why not just give $20K per employee".
Secondly, Apple already donates to charities (google it). At what point does a company donate enough that people stop asking "why don't they donate more?" (especially keeping in mind that Apple's priority is to its shareholders).
Thirdly, this is an opportunity for employees to donate money to a cause they believe in and have it essentially doubled. I'm not even sure how else to explain this, except to assume you've never donated money in your life before. For some people, this is a very personal thing (maybe their wife died of cancer)...they want to donate and this is just an little bit extra goodness. Having the company just write a cheque isn't even close to the same thing.
Finally, this makes donating (not just money either, but time and other services) a culture aspect of the company now. The impact of engaging and involving employees can be considerably more significant than just a cash lump sum payment.
What would be best is to say "Apple will donate $10k to the charity of every employee's choice and we encourage our employees to add to those donations as well". Then you get a donation even for those who won't donate of their own accord, they still pick the charities, and those who wish to donate still have the chance to do so as well for personal reasons.
I'm just playing devil's advocate here but if you're looking for guaranteed highest donations generated that would be it. Not that I've ever seen any company do that so it's mostly a mute point.
Save the mock exasperation for elsewhere.
P.S. I agree with your 'Secondly,...' point.
Do we all have to pretend to be shocked, shocked that Apple is a for-profit corporation which is good at PR?