2018 price. 1170$, say 10 shares so 11700$
Right now its worth once you get it lets say 3260$ a share.
So you got over 300 percent return. If you are saying "just give me the 11k in cash and let me buy my own stocks. Well they could, you'd get probably taxed more for that though. (depending on how you handled it, where you lived, et cetra)
That tax difference when you are talking 100ks of stock is entire lower class people salaries for a year.
You can also play some interesting financial games with that much stock. You can put up 100k as collateral for a loan that will have very compelling interesting rates if its a stock that is seen positively and low risk like Amazon stock. And the tax that money is handled tax wise is also interesting.