This is being imposed on end users as well.
The majority of people didn't care about being tracked when they joined Facebook.
Tracking was imposed on end-users, not the tools/legislation that have had to emerge because of that.
somehow this particular industry can get away with standards and regulations that for any other industry would be the wildest dream of deregulatory heist
the "innovation" shtick has worn thin, its time to clean up the mess