Popularity is not quality, usually the inverse.
I have paid for Lady Gaga albums.
Quality of content is not quite "subjective" in general. Perhaps in entertainment.
Quality is of course subjective, but there are certainly examples of things which are popular and trashy, or cost lots of money and are not high quality, and even some examples of things which are popular and trashy and cost lots of money but are not high quality (Melania Trump's interior design comes to mind).