About 10 years ago I (as a BMW owner) was invited by BMW to participate in a consumer research group. We were shown a number of different possible future BMW developments, and asked our opinions of each. By the end of the evening, I had guessed which of the developments were actually on the drawing board, and which were decoys (because at the time I worked in a technology development area).
The color "personalization" development was the most talked about option, and it seemed to me that they were very close to releasing it. I wonder why it took 10 more years...
Now I wonder, once this becomes available, what will be the TTP (time to penis).