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This makes no sense, your analogy.

When you're SELLING a five star product, and you choose only to SELL it to [people who you look upon favorably] then you're discriminating.

Someone looks at one star homes (for example) on AirBnB, and five star. Chooses a five star. They haven't discriminated against any protected class in choosing the five star home. The homeowner absolutely can by refusing.

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But discrimination based on things other than race, gender, etc. is not necessarily illegal, or even wrong. When a company is considering candidates it discriminates based on skill, experience, demeanor (and the vague "culture fit", which is indeed worthy of criticism as a criterion). With AirBnB, the renter applies, and the owner has the [now quickly eroding] right to refuse. Basing that on things other than immutable characteristics is not necessarily wrong.

You can do the reverse, it's not uncommon for an eBay seller to refuse to complete a sale if a buyer has a poor rating.

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