With social Web 2.0 login, I can be fairly sure the person logging in has a valid email address, a name, etc, and it is a single click for the user vs filling in all the info all over again.
With a Web3 login, it is basically the same. Except I'm not really given any personal info like name or email, so I need ask them for that anyway. I guess you can tie that into your wallet somehow?
But I don't see this as a 10x solution. Do people really not trust FB/Google/Twitter that much? Why does currency and money need to get involved?
But in another world, isn't this the problem Keybase was trying to solve? Of course, they got mixed up in their own cryptocurrency as well (XLM) which had so many issues with bots trying to get into the airdrop. So idk.